The cruise industry is sailing into a new era of profitability and innovation in 2025. After years of recovery following the COVID-19 pandemic, passenger demand is booming, fleets are expanding, and companies are investing in greener technologies and luxury offerings. One name that stands out is MSC Cruises—a European giant with global ambitions.
But can you actually invest in MSC? And is it a smart move in 2025? Let’s explore the current cruise industry landscape and MSC’s investment potential.
The Cruise Industry in 2025: Back to Growth
After a turbulent few years, the cruise industry is showing strong signs of revival:
- Passenger numbers are expected to exceed pre-pandemic levels, reaching over 35 million in 2025.
- Cruise companies are rapidly upgrading fleets to meet new environmental standards and consumer preferences.
This resurgence presents potential opportunities for investors looking to profit from global tourism trends.
What Is MSC Cruises?
It’s a division of the Mediterranean Shipping Company (MSC Group)—one of the world’s biggest logistics and container shipping companies.
Key Highlights:
- Operates over 22 cruise ships, with more under construction.
- Presence in Europe, the Middle East, South America, and Asia.
- Parent company is based in Switzerland.
- Known for sustainability efforts, family-friendly cruises, and luxury offerings through brands like Explora Journeys.
Can You Invest Directly in MSC?
As of 2025, MSC Cruises is not publicly traded, meaning you cannot buy its stock on any major exchange. It remains privately owned by the Aponte family.
However, you can invest indirectly by:
- Purchasing shares in public cruise lines like Royal Caribbean (RCL), Carnival (CCL), or Norwegian (NCLH).
- Investing in tourism ETFs that include cruise operators.
- Considering hospitality, port infrastructure, or sustainable marine tech companies that support cruise operations.
If MSC ever holds an IPO (Initial Public Offering), it could become an attractive direct investment opportunity.
Why MSC Is Worth Watching
Even though it’s not publicly listed, MSC plays a major role in shaping the cruise market in 2025. Here’s why:
1. Aggressive Expansion
MSC plans to double its passenger capacity by 2027. It’s adding new ships with cutting-edge technology, many powered by LNG (liquefied natural gas) for lower emissions.
2. Middle East Market Penetration
With the growing popularity of cruising in Saudi Arabia, the UAE, and other Gulf countries, MSC has been early to enter and dominate the region.
3. Luxury Growth with Explora Journeys
MSC’s luxury brand, Explora Journeys, targets high-net-worth travelers looking for boutique-style cruises. This segment is among the fastest-growing in the industry.
4. Environmental Leadership
MSC is investing in cleaner fuels, hybrid energy systems, and net-zero goals. This aligns with ESG investing trends and consumer demand for sustainable travel.
Cruise Investment Options Compared
If you’re looking to invest in the cruise industry while MSC remains private, here’s how the top listed players compare:
| Company | Ticker | Focus | Dividend Yield | Notes |
|---|---|---|---|---|
| Carnival Corporation | CCL | Mass-market | Moderate | Largest fleet, recovering |
| Royal Caribbean | RCL | Premium/adventure | Lower | Strong luxury and innovation |
| Norwegian Cruise Line | NCLH | Mixed/luxury | None (growth) | Younger clientele focus |
These stocks may benefit from the same macroeconomic forces that are helping MSC thrive—such as increased travel spending and demand for luxury experiences.
How to Gain Indirect Exposure to MSC’s Growth
MSC may not be available on the stock market yet, but investors can still capitalize on its influence in other ways:
1. Cruise Competitors
Investing in MSC’s publicly traded rivals allows you to benefit from overall industry growth. MSC’s expansion pressures competitors to innovate, which can increase their value.
2. Port and Terminal Operators
Companies managing cruise terminals in places like Dubai, Jeddah, and Doha benefit from MSC’s regional routes. Examples include DP World and Saudi’s Red Sea Global.
3. Luxury Travel Funds
Some travel-focused ETFs and mutual funds include companies that cater to the luxury sector, where MSC is increasingly active.
Should You Wait for an MSC IPO?
There has been speculation about a potential MSC Cruises IPO in the coming years. If that happens, it could provide an exciting opportunity to invest in a well-run, fast-growing, and environmentally forward company.
Until then, you can monitor its performance, financial announcements from the parent company, and press coverage related to expansion or partnerships.
Final Thoughts
Is MSC a good investment in 2025? In terms of business fundamentals and growth potential—yes. But for retail investors, the inability to buy shares directly limits access for now.
Still, MSC’s rapid expansion, especially in regions like the Middle East, and its strategic moves into luxury and sustainability make it one of the most influential cruise companies in the world.
If you believe in the long-term recovery and transformation of the cruise industry, now is the time to:
- Explore cruise-related investment options.
- Track MSC’s progress closely.
- Stay alert for any IPO news.
With the right strategy, you can still ride the wave of the cruise industry’s comeback—MSC included.
Would you like a downloadable infographic comparing cruise investment options or a list of tourism ETFs to explore?